Hard Rock Hotel & Casino Sioux City Announces its 25th Annual Pinktober Campaign in Support of Breast Cancer Awareness and Research

SIOUX CITY, IOWA, (October 4, 2024)  Hard Rock Hotel & Casino Sioux City is gearing up to launch various PINKTOBER activations this October to amplify breast cancer awareness and research. All funds raised will be directed towards the June E. Nylen Cancer located in downtown Sioux City. Community members who want to show their support and participate in PINKTOBER can visit Hard Rock Hotel & Casino Sioux City and take part in fundraising activations from October 1 to October 31, 2024.

HUMAN PINK RIBBON PROJECT 

For the second year in a row, Hard Rock Hotel & Casino Sioux City partnered with the June E. Nylen Cancer Center to create a giant human pink ribbon in a meaningful, heartfelt Siouxland community event. This year, 215 participants gathered to show love and support for the survivors and thrivers of breast cancer.  

Check out our success on our Facebook post HERE! 

EAT, DRINK, THINK… PINK 

Portions of proceeds from PINKTOBER-themed beverages and desserts offered throughout the property will be contributed to the June E. Nylen Cancer Center. Explore options such as The Pink Lady cocktail, available at the Lobby Bar, the Pink Lemonade Layer Cake and the Blush Margarita at Main + Abbey or indulge in a Pink Lemonade Cupcake or Pink Vanilla Cookie at Fuel American Grill. 

PINK LOOKS GOOD ON YOU! 

Enter the Rock Shop and purchase an exclusive 2024 Pinktober t-shirt. Portions of proceeds will be donated to the June E. Nylen Cancer Center at the end of the month! Plus, each Saturday as part of the Rock Star Rewards Gift Days, Pinktober themed Hard Rock logo quarter zips, hoodies, puffer jackets, and windbreakers will be given away during the hours of the promotion. See website for complete details.

WRAPPED IN HOPE GIVEAWAY 

Throughout October, Hard Rock Casino Sioux City is running a PINKTOBER-themed casino promotion. On each Friday of the month, the first 550 Rock Star Rewards Members who take part in the Wrapped in Hope Giveaway will receive a PINKTOBER-themed chocolate bar featuring a QR code linked to the June E. Nylen Cancer Center’s donation page. Additionally, these bars will offer the chance to win prizes of up to $500 in Free Slot Play. To cap off the promotion on October 25, a grand prize recipient will select numbers from a drawing barrel, determining a donation amount for the June E. Nylen Cancer Center.

STAY STRONG WITH HARD ROCK HOTELS 

Starting October 1st through October 31st, Hard Rock Hotel Sioux City guests will get to check out an exclusively wrapped PINKTOBER guitar as part of the Sound of Your Stay program. With each guitar check out, guests are encouraged to donate to the June E. Nylen Cancer Center. 

PINKTOBER TAKES FLIGHT 

Inside the formerly known World Tour Buffet area, a pair of life-sized neon wings in vibrant pink are on display. Guests of all ages are welcome to enter this space and capture photo to commemorate PINKTOBER. Take a photo and tag Hard Rock Hotel & Casino Sioux City for the chance to showcased on their social media platforms. 

FIND YOUR FIGHT SONG 

Through the power of music, Hard Rock aims to motivate and elevate individuals facing breast cancer, commemorate survivors, and honor those who are no longer with us. The property-wide music will be updated to include curated songs from the official PINKTOBER Playlist to play overhead each day in October. 

SEE THE BUILDING PRETTY IN PINK 

The exterior of the Hard Rock Hotel & Casino will be illuminated with pink lights to create a vibrant PINKTOBER ambiance. Inside, the overhead guitar fret display lights will also be in a rockin’ shade of pink for the entire month. And when you enter in the Pearl Street Entrance, be sure to take in the massive pink ribbon printed across the entirety of the sliding doors!


About Hard Rock Hotel and Casino Sioux City

Hard Rock Hotel & Casino Sioux City is an award-winning gaming destination offering more than 630 slot machines and 19 table games. The property’s Hard Rock Hotel is a AAA Four Diamond rated hotel, a distinction which only five percent of the more than 28,000 properties reviewed by AAA achieve. Complementing the Hotel and Casino are three bars and two restaurants including Fuel American Grill and Main + Abbey, the property’s AAA Three Diamond rated restaurant. Throughout the property, guests can experience the legends by viewing the vast Hard Rock memorabilia collection, with iconic pieces from Elton John to Jimi Hendrix, and Eric Clapton to Taylor Swift.